Corporate identity, branding and art direction for the law firm, connecting legal talent with corporate clients using human-centric, diversified approach.
Client —— Obelisk
Recognised by Financial Times Innovative Lawyer awards this young, female lead brand in male-dominated industry evokes clean-cut quality, strong vision and great ethics.
One of the brand elements is page’s border – it stands for inclusion, protection and guidance. Flat, monochromatic graphics create a parallel to the conservative world of law. Moody, monochromatic, slow-motion shots of high altitude City views express experience, ability and vision. Reds and hand made illustrations stand for passion and humanity.