1. Brand guidelines
JINARC(R) is a new drug slowing progression of a rare genetic kidney disease, initiated in Japan, it needed European re-brand, inheriting logo and two corporate colours. I was responsible for art direction of brand book, film, print and digital materials.
Together with Alex Telfer, who directed this short film, we told the story of JINARC’s patient – Brenda de Konnick. The audience are healthcare professionals, not always aware of the positive impact new medication can have on a patient’s life.
The responsive, dynamic website builds a custom content based on user’s choices. Look and feel follows editorial guidelines, with light backgrounds and minimal graphics evoking strong strategic research targeting healthcare professionals.
4. Editorial and interactive
The assets gained during filming Brenda alongside with complicated pharmacological data and specialist information were used to create a set of large format exhibition banners, posters, leavepieces and apps.