Concepts, creative direction and design of a promotional print material.
Client ———— Obelisk
Rooted in tradition.
Obelisk are game-changers in a very conservative industry. I proposed using etchings to correlate with the traditional character of it, but then gave them treatments, like a dynamic composition or geometrical cuts that transforms the look into the contemporary feel, a conservative world seen in a new, fresh way.
Obelisk legal services are discrete, custom-made and crafted. Red-inked stamp featuring the logo is applied by hand. Selected high-end audience received a copy signed by Obelisk’s CEO.