art direction, branding, creative direction

Joy riding

Joy riding.

Branding and design language for all-in-one car service.



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Brand mark

Refers to sentiments of vintage car logos like Cadillac – continuant line and expanded ‘l’ suggest the adventure and open, free road, handwriting evokes simplicity and humanity.

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fonts: Din Condensed

Appreciated for the clarity, used in signage and packaging design, maintains readability small or large.




fonts: Filson

filson-wp





photography

Owning car is about being transient and free to go anywhere. The photography doesn’t focus on a geographical location, but the joy of clean, easy road.





Colours

Optimised for contrast, to work with photography, inspired with the clarity and simplicity of road signage.

colours-wp







icon os

The mark stands out as icon from other apps through minimal elements, hand made character within digital environment.

icon-wp2x



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