art direction, branding, design for Otsuka

Jinarc

1. Brand guidelines

JINARC(R) is a new drug slowing progression of a rare genetic kidney disease, initiated in Japan, it needed European re-brand, inheriting logo and two corporate colours. I was responsible for art direction of brand book, film, print and digital materials.

    • 32117 Jinarc Brandbook_v4a
    • 32117 Jinarc Brandbook_v4a13
    • 32117 Jinarc Brandbook_v4a15
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    • 32117 Jinarc Brandbook_v4a30
    • 32117 Jinarc Brandbook_v4a31
  • 32117 Jinarc Brandbook_v4a20
  • 32117 Jinarc Brandbook_v4a38
  • 32117 Jinarc Brandbook_v4a39

2. Film

Together with Alex Telfer, who directed this short film, we told the story of JINARC’s patient – Brenda de Konnick. The audience are healthcare professionals, not always aware of the positive impact new medication can have on a patient’s life.
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3. Website

The responsive, dynamic website builds a custom content based on user’s choices. Look and feel follows editorial guidelines, with light backgrounds and minimal graphics evoking strong strategic research targeting healthcare professionals.
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Jinarc_site__home
Jinarc_site__content

Jinarc_site__MOA

4. Editorial and interactive

The assets gained during filming Brenda alongside with complicated pharmacological data and specialist information were used to create a set of large format exhibition banners, posters, leavepieces and apps.
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32121 JINARC Launch Leavepiece AG_Page_1

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  • 32121 JINARC Launch Leavepiece AG_Page_3
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  • 33713_JINARC_edetail_jan15_0005_1.1-graph
  • 33713_JINARC_edetail_jan15_0043_5.5-f1
  • 33713_JINARC_edetail_jan15_0036_5.1-F1-graph-2
  • 33713_JINARC_edetail_jan15_0025_3.3-graph
  • _0000_Splashscreen
  • _0001_About-the-ADPKD-Outcomes-Model
  • _0007_6-How-the-model-works
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