art direction & design

Make the world
work better

Hands-on craft,
concepts & execution

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Why none is the number?

And what’ll you do now, my blue-eyed son?
And what’ll you do now my darling young one?
I’m a-goin’ back out ‘fore the rain starts a-fallin’
I’ll walk to the depths of the deepest black forest
where black is the colour,
where none is the number.

A Hard Rain’s A-Gonna Fall by Bob Dylan
Summer 1962

Experienced creative
& designer.

Fred Flade,
Creative Director and Founding Partner at SOON_

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